BLUE OCEAN STRATEGY COACHING PROGRAM
Transform Your Business with Innovative Strategy
The Blue Ocean Strategy (BOS) Coaching Program by SQC offers a comprehensive, hands-on approach to developing innovative strategies that allow your business to explore untapped market potential. Through 12 in-depth sessions, this program combines theory, team workshops, and strategic discussions to guide leaders and teams in creating unique value and reducing competitive pressures.
Each session is structured into a 3-hour module designed to build your understanding and application of BOS principles. Our unique approach integrates:
- Theoretical Learning: Gain foundational knowledge through lectures on Blue Ocean Strategy principles.
- Interactive Workshops: Participate in active, team-based strategic sessions where you’ll put concepts into practice.
- Plenary Discussions: Present and discuss strategies in plenary sessions, receiving feedback and refining your approach.
BOS Coaching Program Agenda (12 Sessions)
| Session | Blue Ocean Strategy In Action |
|---|---|
| 1 | •Lecture: Creating Blue OceansContents: – Strategy Definition– What is Blue Ocean?– The Impact of Blue Ocean– Red Ocean vs Blue Ocean– The Rising Imperative of creating Blue Oceans– Value Innovation |
| 2 | •Lecture : Analytical Tools & FrameworkContents: – The Strategy Canvas– The Four Actions Framework– ERRC Grid– Three Characteristics of a Good Strategy– Case Study : [Yellow Tail] |
| 3 | •Lecture : Focus on big picture, Not the numbersContents: – Visual Awakening– Visual Exploration– Visual Strategy Fair– Visual Communication– PMS Map •Active strategic session in teams: Drawing PMS Map |
| 4 | •Plenary session: Presentation and discussion on PMS Map for the respective groups •Lecture : “As Is” Strategy Canvas •Video Case: [Is there a Pattern?] •Active strategic session in teams: Drawing the Strategy Canvas |
| 5 | •Plenary session: Presentation and discussion on “as is” strategy canvas •Lecture : Buyer Experience Cycle (BEC) and its pain points •Active strategic session in teams: Investigating BEC |
| 6 | •Plenary session: Presentation and discussion on BEC Analysis
•Lecture: Reach Beyond Existing Demand.
Contents: – Three Tiers of Noncustomers o First-Tier noncustomerso Second-Tier noncustomerso Third-Tier noncustomerso Case Study : [Gillette] •Active strategic session in teams: Discovering 3 tiers of noncustomers |
| 7 | •Plenary session: Presentation and discussion on Noncustomers Exploration •Lecture: Reconstruct Market Boundaries Contents: – Path 1 : Look across alternative industries
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| 8 | •Plenary session: Presentation and discussion on Insights of path 1 & 2 exploration •Lecture: Reconstruct Market Boundaries Contents: – Path 3 : Redefining the Industry buyer Group
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| 9 | •Plenary session: Presentation and discussion on Insights of path 3 & 4 exploration •Lecture: Reconstruct Market Boundaries Contents: – Path 5 : Look across the Functional-emotional Appeal to buyers
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| 10 | •Plenary session: Presentation and discussion Insights of path 5 & 6 exploration •Lectures : – ERRC and “to be” Strategy Canvas
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| 11 | •Plenary session: Presentation and discussion on ERRC and “to be” Strategy Canvas •Lectures : Three Characteristics of a Good Strategy – Focus
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| 12 | •Plenary session: Presentation and discussion on Three Characteristics of a Good Strategy •Lecture: Get the Strategic Sequence Right Contents: – Buyer Utility o Buyer Experience Cycle o Six Utility Levers – Strategic Pricing o The Price Corridor of the Mass – Target Costing o Three Principal Levels – Adoption o Employee o Business Partners o The General Public – Blue Ocean Idea (BOI) Index •Active Strategic Session in Teams: The Right Sequence of BOS |
Learning Outcomes
Transform Your Business with Innovative Strategy
Upon completing the Blue Ocean Strategy Coaching Program, participants will acquire essential skills and strategic insights to innovate and lead effectively. The program’s outcomes are structured to ensure a comprehensive grasp of Blue Ocean principles, practical skills, and enhanced strategic abilities.
Strategic Mindset and Knowledge Development
- Identify the Right Mindset: Gain the mindset of a strategic business leader, prepared to explore and innovate.
- Master Blue Ocean Strategy: Understand, implement, and apply Blue Ocean Strategy principles across various industries.
- Develop Soft Skills: Enhance multiple soft skills essential for successful collaboration and project execution.
Practical Skills in Strategic Application
- Project Design and Evaluation: Develop, implement, and assess a local case study that demonstrates the creation of a profitable, value-driven business.
- Leadership and Teamwork: Build leadership capabilities and the ability to work effectively in a team-oriented environment.
Communication and Team Dynamics
- Effective Communication: Strengthen communication skills to convey ideas clearly and align team members with the strategic vision.
- Team-Building: Develop team-building skills that foster collaboration and ensure a unified strategic direction.
Critical Thinking and Problem-Solving with Strategic Innovation
- Problem Identification and Analysis: Apply Blue Ocean Strategy to analyze and solve complex business challenges with innovative, strategic thinking.
- Use of Scientific Methods: Utilize scientific approaches to evaluate problems, fostering critical thinking and strategic problem-solving.
Entrepreneurial and Managerial Skill Development
- Decision-Making Skills: Cultivate strong managerial decision-making skills by applying strategic tools and frameworks.
- Entrepreneurial Thinking: Encourage entrepreneurial skills to drive innovation and guide successful management.
Transform Your Business Today
Join the Blue Ocean Strategy Coaching Program at SQC and gain the tools to innovate, lead, and uncover new market opportunities. Develop the skills to create impactful strategies that reduce competition and drive sustainable growth.
Take the first step toward strategic success.