BLUE OCEAN STRATEGY WORKSHOP
Unleash Innovation and Growth in Just 2 Days
This intensive two-day Blue Ocean Strategy® Workshop introduces participants to proven frameworks and tools for creating new market space, reducing competition, and unlocking profitable growth. Ideal for business leaders, strategists, and innovators, the workshop provides hands-on learning to apply Blue Ocean Strategy in your organization.
Learning Objectives
- Deeply understand the concept of value innovation, the cornerstone of Blue Ocean Strategy® which allows to identify strategic options that dramatically raise customer utility while achieving lower costs for the company
- Learn how Blue Ocean Strategy® is “put into action” in businesses case with the proprietary Blue Ocean Strategy® formulation process and methodologies.
- Learn how to “wake up” their organizations to the need for pursuing new profitable growth.
- Explore the family of Blue Ocean Strategy® / Value Innovation tools and methodologies – including Strategy Canvas, Buyer Utility Map, Six Paths Framework, ERRC – providing insights into how to unlock the possibility of creating new markets.
Workshop Agenda (Day 1)
| Morning Session |
|---|
| Session 1•Lecture: Introduction to BOS & Value Innovation, Visualizing Strategy, PMS Map and “As Is” strategy canvas |
| Session 2•Active strategic session in teams: Drawing PMS Map and “As Is” strategy canvas |
| Afternoon Session |
| Session 3•Lecture: Looking for noncustomers •Active strategic session in teams: Discovering noncustomers’ insights |
| Session 4•Lecture: Buyer Experience Cycle and Buyer Utility Map •Active strategic session in teams: Investigating the Buyer Experience Cycle and Buyer Utility Map |
Workshop Agenda (Day 2)
| Morning Session |
|---|
| Session 1•Lecture: Looking across industry boundaries |
| Session 2•Active strategic session in teams: Exploring the 6 paths |
| Afternoon Session |
| Session 3•Lecture: ERRC, “to be” Strategy Canvas and Three Characteristics of a Good Strategy |
| Session 4•Active Strategic Session in teams: Drawing ERRC, “to be” Strategy Canvas and Three Characteristics of a Good Strategy •Q N A |
Blue Ocean Coaching Program
Designed for those who want to go beyond foundational learning, SQC’s Comprehensive Blue Ocean Strategy Coaching Program offers personalized, in-depth guidance to help you apply Blue Ocean Strategy principles directly to your business challenges.
With structured sessions, one-on-one coaching, and actionable insights, our program enables you to unlock new market opportunities, foster innovation, and drive sustainable growth.
Contact Us for More Information
Ready to drive innovative growth for your business? Join SQC’s Blue Ocean Strategy Workshop today to gain the skills and tools needed to open new market opportunities and create value.